Underground Economy

Finally. A good ending. The 33 Chilean miners are alive and safe. Like most zombies in this planet, I like better alive than dead. It was about time to get ONE good news between the array of bad news that we are fed with everyday.

What saddens to this not-so-humble zombie is the marketing apparatus that has been built around something that started as a tragedy and ended as a triumph. CNN took the ordeal as its own and feed the people with 24/7 live coverage. CNN and the big TV corporations are masters of making money out of a tragedy as well as of amazing news. They capitalize everything. Everything.

Then came the personal stories, the Super-Mario, the infidel, the one with two wives, the young one, the eldest. Along came the book proposals, the movie deal, the eye ware branding, product placement, the proud Chilean flags, the president, the CEO of the company. What kind of power bar were they eating?...what deodorant were they using?... what was keeping their teeth clean?...where they using Oxi-Clean?

There are rumours that the mining company will declare bankruptcy, which means that the workers will get zero compensation for their ordeal and long term unknown side effects of what they went trough.

Many many people will make money out of this event, but I highly doubt that the miners will be between those.